I don’t know who else has seen the TV commercial for Sarah Jessica Parker ’s new fragrance, “Covet,” but it has got to be either the worst or best TV ad I’ve seen in a long time.

It shows SJP in true Carrie style on the streets of Paris, kicking in a shop window to ostensibly steal a bottle of her new fragrance. She kicks in the window (with her red-soled Louboutins) and then gets cuffed and led away by French policemen. Once inside the police vehicle she asks IN FRENCH for “just a spritz” from the policeman who is holding the giant bottle of perfume next to her (we know this from the subtitles rolling at the bottom of the screen).

So many things are weird about this ad:

1. SJP has a completely maniacal look on her face from start to finish sending the oh-so-tantalizing message, “Only crazy women like this perfume.”

2. All the voice-overs are SJP or some French dude whispering. Why are they whispering? We don’t know.

3. Why are we in Paris??? I just don’t make the connection here. It is truly despicable at the end when the French dude pronounces “Sarah Jessica Parker” in his French way. Has there ever been anyone less French than SJP?

4. The part at the end inside the police car is truly weird. I’ll aim to get a video link of is pronto. There are SUBTITLES in this ad, for crying out loud! I don’t know about you, but having to read subtitles when SJP is speaking French really annoys me. We all know she speaks English! And we also know that the ad geniuses behind this campaign don’t have a problem with the French accented guy in the voice-over - why didn’t they hire an English speaking actor for the policeman too?

5. I’m highly suspicious that this ad was even filmed in Paris.

So why might this actually be a great ad? Just look at how much I have considered it.

Here’s a link:

[youtube=http://www.youtube.com/watch?v=qSoOEVi2Prg&mode=related&search=]